Mama is SoCal’s fastest-growing food media platform, dedicated to preserving immigrant culture through food and amplifying underrepresented restaurants.

Mama partnered with Trojan Marketing Group to boost ticket sales for their annual night market by expanding their Gen-Z user base. Initially a designer, I also stepped in as a creative strategist, leveraging my familiarity with TMG’s fall structure and timeline to support our small team.

Our 12-person cross-functional team conducted brand research, pulled insights, and crafted an end-to-end marketing campaign for Mama's student ambassadorship program.